Bedding Manufacturer Expands Digital Expertise to Support Range of Retailer Needs

DUQUESNE, Pa. – May 5, 2020 — Pittsburgh-based bedding manufacturer American Textile Company today announced key additions to their leadership team with the hiring of Brian Lehr as Vice President of eCommerce and Doug Venuti as Vice President of Information Technology. The additions support a strategic move to support growing consumer demand amidst increasingly diverse retailer needs. Lehr and Venuti will help the company drive deeper digital transformation both internally and externally.

This announcement follows the company’s rapid e-commerce growth driven by new products such as Tranquility™ weighted blankets, and key brands including AllerEase®, Sealy® and Tempur-Pedic®. As retailers seek to grow their omnichannel capabilities, American Textile Company is broadening its capabilities to support the enhanced e-commerce and information technology systems needed to help them thrive in the ever-changing retail market.

“Consumers are continuously searching for products to help enhance their sleep hygiene and as a result we’re experiencing increased demand for our innovative products,“ said Lance Ruttenberg, American Textile Company president and CEO. “Placing a priority on e-commerce and information technology will drive our overall vision to support our retail partners and meet the evolving needs of our consumers. Lehr and Venuti’s expertise will be vital to ensuring we deliver on this vision.”

Brian Lehr brings more than 15 years of sales and e-commerce leadership to American Textile Company’s growing portfolio. Lehr will oversee the firm’s e-commerce growth strategy and drive its implementation across channels. Prior to this role, Lehr managed the e-commerce team at American Licorice Company where he drove significant growth in their e-commerce business.

Doug Venuti brings over 20 years of information technology experience to American Textile Company, where he will develop and execute technology solutions across all areas of the company. Previously, Venuti served in IT leadership roles at Dick’s Sporting Goods and Talbots, Inc.

American Textile Company was recently honored as Supplier of the Year in the Bed & Bath category and Supplier of the Year in General Merchandise during the annual Walmart Supplier Growth Forum. For more information, visit www.americantextile.com.

About American Textile Company

Pittsburgh-based American Textile Company is a leading provider of innovative sleep solutions sold under AllerEase®, Sealy®, Tempur-Pedic®, Tranquility™ and other brands, as well as store brand labels. Visit www.americantextile.com for more information.

American Textile Company Honored as Supplier of the Year During Walmart Supplier Growth Forum

American Textile Company, a leading provider of innovative sleep solutions, has received two prestigious awards from Walmart – Supplier of the Year in the Bed & Bath category and Supplier of the Year in the General Merchandise category. The company was presented with both awards during the annual Walmart Supplier Growth Forum on February 25th.

“Walmart has been a valued partner to us for over 20 years, and we’re grateful for this honor,” said Lance Ruttenberg, American Textile Company President & CEO. “Our goal is to provide consumers with innovative products at an excellent value, and Walmart’s partnership has been critical to delivering on this mission.”

Walmart highlighted American Textile Company’s work in identifying new ways to appeal to the Walmart Shopper, and their ongoing innovation and strategic omnichannel approach with the Tranquility Weighted Blanket as keys to their impressive success. “We are very proud of our team and their ability to compete with organizations many times our size in supplying Walmart. This award demonstrates American Textile Company’s innovation and leadership in the category,” added Ruttenberg.

American Textile Company brands sold at Walmart include AllerEase® allergen barrier-bedding, Tranquility™ weighted blankets, and a range of Mainstays products.

What’s the Blanket Buzz? One in Five U.S. Adults Say They Would Try a Weighted Blanket

And, those that identify as “snugglers” report higher quality sleep

Duquesne, PA, July 9, 2019 – Weighted blankets, once limited to helping comfort those with conditions such as anxiety, autism and ADHD, are now becoming a coveted tool for anyone seeking to de-stress and sleep better. A new survey* from Pittsburgh-based American Textile Company, makers of innovative sleep products including Tranquility™ weighted blankets, found that one in 10 people (10%) are already weighted blanket believers, and more than one in five people (22%) would try a weighted blanket to help them relax and sleep better.

“Designed to help calm and comfort people who have trouble sleeping, including those with conditions such as stress, anxiety, and other conditions that can impact sleep, weighted blankets are not a new phenomenon,” says Patrick Seiffert, Senior Vice President of Marketing at American Textile Company. “However, the affordable, soft quilted design of Tranquility and its broad availability at retailers such as Walmart, Target, and Meijer make weighted blanket relaxation more accessible than ever.”

Snuggle Game Strong

The survey also reveals that a majority of people (59%) self-identify as snugglers, with only about one in 10 (12%) saying they are definitely not a snuggler. Younger adults – ages 18 to 34 – are the most likely to identify as snugglers (68%) and are also more likely to report good or excellent sleep quality (55% compared to 48% of all adults).

“There’s a reason snugglers report having better sleep,” says lifestyle expert, Jenn Falik. “Weighted blankets like Tranquility mimic the benefits of a hug or embrace by applying an even deep touch pressure to help ease anxiety and promote relaxation.”

Time to Unwind

When looking to relax and unwind after a long day, a majority of people (six in 10, or 62%) say chilling out at home and watching/streaming TV is part of their de-stress routine, followed closely by listening to music (46%), enjoying a nice meal (44%) or reading (41%). Additionally, about a third check/post to social media (32%) or play on their phones (31%).

“At the end of a long day, stress and anxiety can catch up with us,” says Falik. “Adding a weighted blanket into your wind-down routine of choice – be it cozying up on the couch with a show, great book or smartphone – may help.”

Tranquility™ Weighted Blankets Address Key Barriers to Trial

When considering barriers that might prevent them from trying a weighted blanket, most Americans reported a concern that it would be too hot (48%), followed closely by too expensive/not worth the money (38%) or that it might be too heavy/light (29%).

Tranquility™, the high-quality, affordable weighted blanket, features a plush outer cover with temperature-balancing technology** to keep you cool and dry. Designed to help adults and children relax, recharge and sleep more comfortably, the blankets are available in a range of weights from six to 20 pounds, with a recommended weight of about 10 percent of a person’s body weight, give or take a few pounds.

For more information on creating your ideal calm for sleep or while resting during the day, please visit www.tranquilitybedding.com/.

*Survey methodology: An omnibus survey of 2,837 American adults 18+ was designed and conducted online by Finn Partners Research, utilizing an online survey panel, developed by ORC International, between May 15 and May 18, 2019, on behalf of Tranquility™/American Textile Company.

**Temperature-balancing removable cover exclusive to Walmart

About Tranquility

Tranquility™ brand weighted blankets were developed in response to growing consumer interest in solutions to reduce stress and anxiety, as well as to provide a safe, natural solution to improve sleep. Launching in 2018, Tranquility™ quickly became the market leader, driven by its extensive availability in traditional and online retailers. Consumers responded to the quality that Tranquility provides – it is consistently rated 4.5 stars or higher across retailers, and to its value, offering quality and features previously available only in weighted blankets at two to three times the price of Tranquility. Tranquility is available online and in retailers nationwide including Walmart and Target. Visit www.tranquilitybedding.com/ for more information.

About American Textile Company

Pittsburgh-based American Textile Company is a leading provider of innovative sleep solutions sold under AllerEase®, Sealy®, Tempur-Pedic® and Tranquility™ brands, as well as store brand labels. Visit www.americantextile.com for more information.

“Anxiety and stress weighing heavily at night? A new blanket might help.” Harvard Health Medicine, Mar. 2019, https://www.health.harvard.edu/mind-and-mood/anxiety-and-stress-weighing-heavily-at-night-a-new-blanket-might-help.

Fletcher, Jenna. “Do weighted blankets work for anxiety?” Medical News Today, 21 Apr. 2017, https://www.medicalnewstoday.com/articles/317037.php.

The artifacts in the lobby of American Textile Co.’s facility in Duquesne show that in this family-owned business, innovation is as important as tradition. A portrait of Charles Ruttenberg, who founded the company in 1925, hangs alongside a blueprint for a cloth ironing board cover, which American Textile patented and produced 10 years later.